Displaying 1 - 10 of 10 results
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
The holiday season is upon us, and with it, the temptation to give in to end-of-year slump. If you were thinking about taking a break from freelance marketing until New Year’s, think again - a lot of other freelancers will be thinking exactly...
Posted by: Antonino Lupo
On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...
Posted by: Antonino Lupo
GBH - Royal Mail (stamps) Epic fantasy drama Game of Thrones is being celebrated in a new set of Royal Mail stamps which have been designed by studio GBH. The set of 15 first class stamps is one of the biggest ever commissioned by the Royal Mail and...
Posted by: Creativepool Editorial
Note that if you want to hear our thoughts regarding this year's Consumer Electronics Show, you can check out our Top 10 Stories from the show and our examination of the Top Trends revealed at the event. The Empathy Bridge uses AR and sweets to help...
Posted by: Creativepool Editorial
In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...
Posted by: Michelle Collier
by Ashley Morrison Look, love, just get back in the kitchen where you belong. What on earth are you doing, straying away from the cooker? Leash too long? Oh, mind you, with the leash off, you might as well do the vacuuming when you've finished...
Posted by: Creativepool
For many years, we at Critical Mass have been saying that the brands who will win are the ones who create experiences thatlive in between broadcast and the lower funnel. It’s the unique, meaningful work in the center that creates lasting joy...
Posted by: Valerie Carlson
Super Bowl: it’s the annual advertising extravaganza where 30-second slots costing $7m (that’s $233k a second) and audiences top over 200m (or two-thirds of the entire US population). Whilst the Kansas City Chiefs were victorious this...
Posted by: Creativepool Editorial